Build a WhatsApp campaign people want to respond to.
A practical playbook for audience selection, messaging, scheduling, and meaningful measurement.
Begin with permission and relevance
Define who should receive the message and why it is useful to them. Keep an auditable permission process and a clear opt-out path. Check current Meta requirements before launch; approval and pricing rules can change.
Give the campaign a useful destination
A reply should lead somewhere: a relevant product selection, a structured enquiry, or the right support queue. Match your call to action to a working journey and avoid sending customers into an unfinished flow.
Prepare for delivery at scale
The project includes scheduled campaigns, recipient queues, background workers, and delivery-event reconciliation. Validate approved templates and media before sending. Review failures rather than treating a queued message as a delivered message.
Learn from the response
Compare delivery, replies, and completed submissions across relevant segments. Keep the reporting window consistent. A high send count is activity; qualified customer actions are the signal that should shape the next campaign.